Article · 6 min read

How to write a forwardable introduction email

Alex Iskold · Startup Hacks (2048.vc) Free Beginner

This is the actual template you paste under your ask, written by an investor who receives these forwards and decides whether to act on them. It walks through a real founder's forwardable blurb (Bento Box to Iskold) that a distracted investor can send with zero editing: one line on who you are, the traction in numbers, why the target specifically, and the clean ask. Copy the structure and swap in your company, your named person or title, and your two-line pitch.

  • Write the intro request as a blurb the connector forwards as-is, so their only job is to add one sentence of vouch, not explain your business
  • Lead with hard traction (MRR, growth, named customers or angels) because that is what makes an investor confident to spend their social capital
  • Keep the subject line forwardable and unique so the thread stays findable, and move the introducer to BCC once connected
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The question it answers

  1. When should I actually ask my investors for warm intros, and how do I make it easy for them to say yes?

Read with it

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