Essay

How to Write a (Successful) Cold DM

Justin Welsh · justinwelsh.me Free Beginner

A short, concrete framework for the actual first message you send someone you don't know: lead with something useful, not with an ask. Directly useful for the part of your launch where you personally message every relevant person you know or want to know.

  • Your first message to a stranger should offer value, not request something.
  • Personalized, specific outreach consistently outperforms generic templates.
  • Selling in the first message is the most common way cold outreach fails.
Open on justinwelsh.me ↗

The question it answers

  1. I'm a solo non-technical founder with no audience. How do I launch when I have zero followers to post to?

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