Article · 10 min read

How to Write Breakup Emails for Sales

Steli Efti · Close Free Intermediate

This is the answer to when do I stop following up. Steli Efti lays out how to send a final, respectful email that closes the loop instead of leaving a deal in permanent limbo, with real reply-rate numbers so you know it works. It solves the exact discomfort of not knowing when persistence turns into pestering.

• A short, polite closing the loop email often gets a reply when three just checking in emails did not.
• Set your own limit, roughly three touches over one to two weeks, before you send it.
• Ending the sequence clearly is more professional than fading out silently.