Video · about 10 min
How To Write Cold Email Subject Lines: Prospecting For Business Development & B2B Sales
Patrick Dang · YouTube Free Beginner
Patrick Dang trained at Oracle before teaching sales fundamentals online, and this video is a fast, concrete walkthrough of what makes a subject line get opened versus deleted. It is short enough to watch before you send your next batch of emails and will immediately improve your open rates.
- Keep subject lines short and specific to the recipient's situation
- Avoid anything that reads like a mass marketing blast
- Test a few variations before assuming your message is the problem