Video · ~12 min

How to Write Emails That Get Opened

Ramit Sethi · YouTube Free Beginner

How to Write Emails That Get Opened

Sethi walks through actual subject lines and opening sentences and explains, in real time, why one gets read and another gets deleted. Watching him edit a bad first line into a good one is more instructive than reading the rule.

  • Subject lines that sound like a colleague beat subject lines that sound like a pitch
  • Cut every sentence that isn't doing work for the reader, not for you
  • Make the ask something the reader can say yes to in one line
Watch on YouTube ↗

The question it answers

  1. What are the most common cold email mistakes that make people delete on sight?

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