Essay

I'm Launching 12 Startups in 12 Months

Pieter Levels · levels.io Free Intermediate

Levels documents committing to ship a new startup every month for a year, in public, mostly to unglamorous silence, until two of the twelve, Nomad List and Remote OK, became real businesses. It's the most concrete proof that the volume of launches, not the polish of any single one, is what got him there.

  • Most of the twelve launches went nowhere, and that was expected, not a failure
  • Shipping monthly forced fast iteration instead of over investing in one idea
  • The wins came from two attempts out of twelve, a ratio worth planning your own year around
Open on levels.io ↗

The question it answers

  1. My launch flopped and nobody cared, did I mess it up?

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