Podcast

Kalzumeus Podcast Ep. 2 with Amy Hoy: Pricing, Products, And Passion

Kalzumeus Software Free Intermediate

Two experienced bootstrapped founders talk through pricing decisions in plain language, including why targeting businesses instead of consumers makes a too-low price especially costly. It is a conversation, not a lecture, so you hear the actual reasoning and disagreements, useful when you are trying to think out loud about your own number.

• Businesses judge price against value and ROI, not against what feels fair
• A cheap entry tier attracts customers who need the most support and pay the least
• Price to the customer segment you want more of, not the one that is easiest to close