Brand, Web & Presence

How do I do keyword research to find what my customers search for?

A starting point

Start with the problems your customers describe, then use a keyword tool (Ahrefs, or free ones like Google Keyword Planner) to find real search terms and their volume. Target low-competition, high-intent keywords first, the ones where the searcher is close to buying. Don't chase huge vanity terms you can't rank for.

Go deeper

Hand-picked from around the web, each with a note on why it's here.

Read

📄 Article
Free Intermediate

Keyword Research: The Beginner's Guide by Ahrefs

From Ahrefs by Sam Oh (Ahrefs) 25 min read

Why we picked it

The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative and practical.

  • Start from customer problems, then find real search terms
  • Prioritise low-competition, high-intent keywords first
  • Match search intent, give searchers what they came for
Open ahrefs.com →
📄 Article
Free Beginner

SEO Basics: Beginner's Guide to SEO Success

From Ahrefs by Joshua Hardwick (Ahrefs) 30 min read

Why we picked it

Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things that actually matter.

  • The five pillars: keyword research, content, on-page, links, technical
  • Set up site structure, URLs and Search Console early
  • Track organic traffic and rankings to know what's working
Open ahrefs.com →

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