We plan to bring eChai across 100 cities in India. It starts with eChai Startup Demo Day on 26 September, all in person. 11 cities confirmed, 312 founders registered. Any city that reaches 20 interested founders is on too. See your city
Brand, web & content

How do I do keyword research to find what my customers search for?

Start with the problems your customers describe, then use a keyword tool (Ahrefs, or free ones like Google Keyword Planner) to find real search terms and their volume. Target low-competition, high-intent keywords first, the ones where the searcher is close to buying. Don't chase huge vanity terms you can't rank for.

Go deeper

2 resources, 2 link-checked.

📄 Article
✓ Link checked Free Intermediate

The definitive beginner walkthrough of finding and prioritising keywords, from the tool most SEOs actually use, authoritative and practical.

Keyword Research: The Beginner's Guide by Ahrefs

From Ahrefs by Sam Oh (Ahrefs) 25 min read

  • Start from customer problems, then find real search terms
  • Prioritise low-competition, high-intent keywords first
  • Match search intent, give searchers what they came for
Open ahrefs.com →
📄 Article
✓ Link checked Free Beginner

Ahrefs' official, regularly-updated SEO fundamentals guide, a canonical primary source, not blogspam, covering the five things that actually matter.

SEO Basics: Beginner's Guide to SEO Success

From Ahrefs by Joshua Hardwick (Ahrefs) 30 min read

  • The five pillars: keyword research, content, on-page, links, technical
  • Set up site structure, URLs and Search Console early
  • Track organic traffic and rankings to know what's working
Open ahrefs.com →

People also ask

What is SEO and do I even need it as an early-stage startup? 2 → What are the basic on-page SEO things I must get right? 2 → How do I get started with content marketing without a big team? 2 → How long does SEO take to actually bring in traffic? 2 → How do I build content and an audience the Indian way, like the founders who do it well? 2 → Should I write blog posts or make YouTube videos to get found first? 3 →

Also in D2C

The same ground, over in Build your online store, our D2C track.

Which AI tool should I use to shoot clean product photos without renting a studio? 4 → Which Shopify theme should I pick for my store, and how much should I customize it? 3 →

Also in How Founders Use AI

How founders actually use AI for this, over in Content Creation.

Why use AI for blogs, newsletters, and social posts, and how do I avoid sounding like AI? 20 → How do top founders build content engines with AI (repurposing one idea into ten formats)? 18 →

Also in GTM

The same ground, over in Own the story, our GTM track.

What does category actually mean in go-to-market, and why does everyone keep telling me to pick one? 3 → Should we create a new category or just say we are a better version of something that already exists? 5 →
eChai Partner Brands