Article · 8 min read

Let's Write a Good Cold Email

Josh Braun Free Beginner

Josh Braun walks through building one specific cold email for one specific, well-chosen prospect, showing exactly why a message written for a person you researched beats a template blasted to a list. It reinforces that the quality of the target matters as much as the quality of the message.

  • A great cold email is only possible when you've picked a genuinely well-fit, specific prospect first
  • Lead with what you noticed about them, not with who you are or what you're selling
  • One clear, single ask gets far more replies than several options bundled into one email
Open on joshbraun.com ↗

It answers 2 questions

  1. How do I build a targeted list of the right people to cold email?
  2. Should I use my personal email and name or a company address for cold outreach?

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