Tool

LinkedIn Sales Navigator

LinkedIn Paid Beginner

LinkedIn is where most B2B founders will actually find the named individuals who match their ICP, and Sales Navigator's filters let you search by role, company size, and seniority instead of scrolling profiles by hand. It is the practical tool behind the 'use LinkedIn to source names' part of our answer.

  • Advanced filters let you search by exact title, seniority, and company attributes, not just keywords
  • Saved lead and account lists keep your targeted names organized as you build the list over time
  • Job change and activity alerts help you time outreach to when a prospect is newly relevant
Open on business.linkedin.com ↗

The question it answers

  1. How do I build a targeted list of the right people to cold email?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. Market size is meaningless until you know exactly who you're for, and Lenny turns that into a concrete, repeatable ICP exercise... Lenny's Newsletter Article · ~15 min read How to identify your ideal customer profile (ICP) Lenny Rachitsky
  4. A tactical follow-on covering the channels and motions top B2B startups scale after the first ten. Grounds distribution... Lenny's Newsletter Article · ~15 min read How to win your first 10 B2B customers Lenny Rachitsky
  5. A step-by-step, modern YC walkthrough of identifying buyers, starting conversations, and converting them into your first... YC Startup Library Video · ~20 min How to Get Your First 10 Customers Max Kolysh (Y Combinator)
  6. A blunt, practical guide from Demand Curve's founder on which paid and organic channels fit which business, and why most... julian.com Article · Long-form guide Startup Handbook: Customer Acquisition Channels Julian Shapiro
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