Article

Local Language Marketing in India: A Case Study on Doubling ROI

Juno School Free Beginner India

This is the rare piece that answers the actual question instead of just cheerleading for vernacular. It walks through when to switch from English to Hindi or a regional language (and when not to, like B2B SaaS or luxury), grounded in a real Indian case (Heyo Phone across Delhi, Tamil Nadu, and Kerala). Treat it as a starting point: the framework is solid even if the hard ROI numbers are thin.

  • Map the language your customers actually use at home and when buying, not the one your team defaults to. Metro English understanding does not mean English is the language of trust.
  • Do not guess, test. Run A/B tests of English copy against local language copy per market before committing a campaign.
  • Localizing well means transcreating for context and tone, not translating word for word, and some categories (B2B, luxury) genuinely do better staying in English.
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The question it answers

  1. When should I write copy in Hindi or a regional language versus English for an Indian consumer product, and how do I get the tone right?

Read with it

  1. Hosted by Arvind Pani, co-founder of Reverie (a language-tech company built precisely to serve non-English India), this show is... Reverie Language Technologies Podcast Building for Bharat (podcast by Reverie Language Technologies) Arvind Pani
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