Article · Official guide

Market research and competitive analysis (SBA)

US Small Business Administration · sba.gov Free Beginner

The US government's plain guide to market research: demand, market size, economic indicators, location, saturation and pricing, plus how to analyse competitors.

  • Answer demand, size and pricing before writing a plan.
  • List direct and indirect competitors.
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The question it answers

  1. How do I do market research for a business idea or product?

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