Article

Marketplace Supply Strategy: Comprehensive, Exclusive, or Curated

Casey Winters, Anne Lewandowski · Andreessen Horowitz Free Intermediate

This forces you to decide how you will define and select your supply side, not just that you should. It compares three different supply strategies so you can see whether your narrow ideal supplier should be curated tightly or opened broadly within its niche. Useful right after you have named your anchor side, before you start recruiting it.

  • Comprehensive, exclusive and curated supply strategies each fit a different kind of marketplace
  • Your supply strategy should follow from how precisely you have defined the ideal supplier
  • Curated supply usually wins in categories where quality and trust matter most to demand
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The question it answers

  1. How do I define an ideal customer for a two-sided marketplace where I have to pick two of them?

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