Book · ~230 pages

Nail It Then Scale It

Nathan Furr, Paul Ahlstrom · Nathan Furr and Paul Ahlstrom Paid Intermediate

The book's central case study of an entrepreneur with six beta commitments and zero dollars spent on development is a direct illustration of what a real commitment looks like before you build. It is a useful structured process for founders who want a repeatable method, not just an essay's worth of principles.

• A real commitment can be a signed beta agreement, not only a cash payment.
• If customers are asking when they can get the product or how to join a pilot, you have likely nailed the solution.
• Use early pilot customers to refine the offer before you commit to scaling it.