Video

Nine Business Models and the Metrics Investors Want

Anu Hariharan · Y Combinator Startup School Free Beginner

Anu Hariharan walks through the two or three metrics that actually matter at the earliest stage depending on how you make money, which spares a first-time founder from drowning in a dashboard of numbers that do not decide anything. Her clearest warning is the one non-technical founders miss most: never report a metric without defining it, since a company once reported daily active users that really meant emails sent. It is a trusted, founder-facing primer, so use it to pick your three real numbers before you argue about the rest.

  • At the earliest stage only two or three metrics matter, and revenue (or, if you do not charge yet, a clear definition of the core user action) is usually the truest one.
  • Always define what active means and always show the absolute number alongside the percentage, because an undefined or relative metric quietly misleads you and everyone reading it.
  • Which metrics matter depends on your business model, so match your handful of numbers to how you actually charge rather than copying another startup's dashboard.

The question it answers

  1. What early growth mistakes should a first-time non-technical founder avoid when reading their metrics?

Read with it

  1. The reference primer on the metrics and market-sizing logic investors use, including bottom-up market sizing that keeps... a16z Article · ~15 min read 16 Startup Metrics Andreessen Horowitz (a16z)
  2. This is the piece that named the problem you are asking about: the difference between numbers that make you feel good and... The Blog of Tim Ferriss Article · 10 minute read Vanity Metrics vs. Actionable Metrics Eric Ries
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