Article · 12 min read

No Business Plan Survives First Contact With A Customer

Steve Blank · Steve Blank (steveblank.com) Free Intermediate

Blank is the origin of get out of the building and customer development, the discipline that a no-code MVP is meant to serve. Using a 5.2 billion dollar failure, he shows why the facts you need are outside your office, with customers, not inside your plan. Read it to remember that the build is only there to help you learn from real people.

  • There are no facts inside your building, go find customers.
  • Treat your business model as hypotheses to be tested, not truths.
  • Data from real customers should validate, kill, or reshape the idea.
Open on steveblank.com ↗

It answers 2 questions

  1. How do I honestly test my founder-market fit before I quit my job?
  2. Should I build my MVP on no-code before I hire any developers?

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