Article

Obvious blog

Obvious (India product design studio) Free Intermediate India

Obvious is one of India's most respected product design studios, and their blog distills over a decade of building simple, well loved products with Indian startups. The essays on early product choices, design systems, and simplicity ground these principles in the context many founders here build in. A strong India relevant read on keeping a first product simple and consistent.

  • Simplicity and focus matter more than features early
  • Consistency comes from a small system, not one off screens
  • Written from Indian product context, not just Western examples
Open on obvious.in ↗

The question it answers

  1. What are the most common design mistakes that make an early product feel amateur, and how do I avoid them?

Read with it

  1. Design tactics written specifically for developers and non-designers who need to ship good-looking UI without a design... refactoringui.com Book · ~250 pages Refactoring UI Adam Wathan & Steve Schoger
  2. Typography is the fastest way to stop looking like a template, because every no-code builder ships one default font that... fontpair.co Tool Fontpair fontpair.co
  3. Coolors is the fastest way to lock a brand palette and walk away with the exact hex codes your site, deck, and designer all... Coolors Tool · Web tool, minutes to build a palette Coolors: The Super Fast Color Palette Generator Fabrizio Bianchi
  4. A free, fast preview of the Refactoring UI mindset that you can apply this afternoon. It gives you seven fixes (use more white... Refactoring UI (Medium) Article · 10 min read 7 Practical Tips for Cheating at Design Adam Wathan and Steve Schoger
  5. Erik Kennedy writes for engineers and founders who were never taught design, and his rules are unusually memorable (light comes... Learn UI Design (Erik Kennedy) Essay · 25 min read 7 Rules for Creating Gorgeous UI Erik D. Kennedy
  6. An interactive page that improves an ugly wall of text step by step in front of you, so you feel exactly which changes matter... jgthms.com Tool · 4 min interactive Web Design in 4 Minutes Jeremy Thomas
eChai Partner Brands The partnership →