Template · One page, fill in the same day

One-Page Brand Guidelines Template (Free)

Smartsheet Free Beginner

This is a genuinely one-page template you can fill in the same afternoon, in Word, PowerPoint, Google Slides, or PDF, so no design tool is required. It prompts for exactly the essentials a launch needs: logo usage, colors, type, and voice, and nothing you do not. Treat it as a starting sheet you expand into a fuller brand book only once the business earns it.

  • Prompts you for the launch essentials only: logo usage, color palette, typography, and brand voice on a single page.
  • Ships in Word, PowerPoint, Google Slides, and PDF, so anyone on the team can open and edit it.
  • Built for small teams, so it is a starting point you grow into a fuller brand book, not a 30-slide deck to fill before launch.
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The question it answers

  1. What files and assets do I actually need before I call our brand ready to launch?

Read with it

  1. This is the piece that put the phrase minimum viable brand into circulation, and it argues the opposite of both extremes: you... Harvard Business Review Article · Short read, roughly 5 minutes Start-Ups Need a Minimum Viable Brand Denise Lee Yohn
  2. Coolors is the fastest way to lock a brand palette and walk away with the exact hex codes your site, deck, and designer all... Coolors Tool · Web tool, minutes to build a palette Coolors: The Super Fast Color Palette Generator Fabrizio Bianchi
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