Video · 5 min

Paul Graham explains what it means to do things that don't scale

Paul Graham · Startup Archive Free Beginner

A short clip of Paul Graham explaining the idea in his own words, useful if you want the core of the essay before committing to the full read. He describes the car-crank image of a startup: laborious to get going by hand, then self-sustaining once it catches. It is the fastest way to internalize why the early manual push is the whole job.

  • A startup is like a hand-cranked engine, hard to start, then it runs itself.
  • The founders have to supply the initial energy manually, users will not appear on their own.
  • The unscalable push at the start is temporary but non-negotiable.

It answers 2 questions

  1. Isn't doing things that don't scale a waste of time, shouldn't I automate from day one?
  2. Everyone says do things that don't scale, but where's the line between that and just wasting weeks doing manual work?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  3. The origin text for the modern MVP and validated-learning vocabulary every founder now uses. Read it for the mental model that... theleanstartup.com Book · ~330 pages The Lean Startup Eric Ries
  4. Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer... First Round Review Article · ~20 min read How Superhuman Built an Engine to Find Product/Market Fit Rahul Vohra
  5. The consumer counterpart to finding B2B customers, focused on manually recruiting your first users for a consumer product. It... Lenny's Newsletter Article How to Find Your Early Adopters by Doing Things That Don't Scale Lenny Rachitsky
  6. Video · 50 min Stanley Tang (DoorDash): Scaling the Unscalable Stanley Tang
eChai Partner Brands The partnership →