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Pitch Deck Teardown: BoxedUp's seed deck

Haje Jan Kamps · TechCrunch Freemium Intermediate

This is a real deck with the market slide critiqued line by line, showing how a founder listed the entire sharing economy at hundreds of billions when the honest number was the rental equipment market worth a few billion. Seeing the correction on a real example makes the top-down trap concrete in a way definitions cannot. Use it as a model for how narrow and specific your own slide should be.

• A real deck shows the gap between claimed TAM and defensible TAM
• Size the market you actually serve, not the adjacent giant one
• Specific and smaller reads as more credible to investors