Video
Positioning in Crowded Markets: How to Make Any Offering Obviously Awesome
April Dunford · YouTube Free Intermediate
A live talk version of her positioning framework, useful to send to a whole team at once since it is an hour you can watch together rather than assign as reading. It makes the abstract idea of who are we for concrete with real company examples, which helps a mixed audience of sales, product, and marketing land on the same picture.
- Positioning starts with your best current customers, then works outward.
- The market category you claim changes who understands your value instantly.
- Get the whole team watching the same explanation, alignment starts with a shared vocabulary.
