Article · Short read
Product analytics best practices
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A short, opinionated guide to tracking the events that actually matter, your growth events like signup, activation, and purchase, before anything else. It gives naming conventions so your data stays usable as you add more. This is the antidote to instrumenting every click on day one.
- Track your core growth events first
- Use consistent, lowercase, present tense event names
- Add events as questions arise, not all upfront
