Essay · 3 min read

Project Resistance

Seth Godin · Seth's Blog Free Beginner

Godin names the exact failure mode our answer warns about: work that could ship but does not, dressed up as caution. It is short, but it is the clearest gut check for the question underneath 'is my soft launch a cop-out': are you actually still building, or are you just avoiding the moment someone sees it.

  • Resistance disguises itself as more preparation, not as fear
  • Unshipped work has made no contact with reality yet, however good it feels privately
  • Naming the avoidance is usually enough to break it
Open on seths.blog ↗

The question it answers

  1. What does a 'soft launch' actually look like, and is it just a cop-out for being scared to ship?

Read with it

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  3. Video · ~13 min How to Plan an MVP Michael Seibel (YC)
  4. Basecamp's battle-tested, opinionated system for shipping meaningful work in fixed cycles without endless backlogs, a primary... Basecamp / 37signals Book · free online book Shape Up: Stop Running in Circles and Ship Work that Matters Ryan Singer
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  6. Video · ~25 min How to Talk to Users Eric Migicovsky
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