Podcast · Episodes ~30 to 60 min

SaaSBoomi Podcast

Suresh Sambandam, Arvind Parthiban, Varun Shoor · SaaSBoomi Free Intermediate India

This is the deepest library of Indian SaaS founder conversations, and founders here talk openly about the messy realities of selling to Indian small businesses, including go-to-market, channel, and the question of whether SMB SaaS can even survive on Indian price points. That is the same terrain as convincing a shop owner to pay for something next to free WhatsApp. Listen for how founders earn the switch, not just how they build.

  • Indian SMB go-to-market is a distribution and trust problem as much as a product one, and these founders are candid about pricing, channels, and retention against cheap or free alternatives.
  • Episodes on GTM blueprints for emerging markets and 'can SMB SaaS survive' map directly onto positioning against a free incumbent.
  • Hearing founders describe what finally made a small business pay is more useful than any framework for pressure-testing your own job to be done.
Open on saasboomi.org ↗

The question it answers

  1. My product is for Indian small businesses who mostly run their operations on WhatsApp. How do I frame the job against a free tool they already love?

Read with it

  1. Before you frame your job against WhatsApp, you have to see how deep the habit really runs, and this piece shows it concretely:... The India Notes Article · ~15 min read WhatsApp Owns India: A Primer on India's Invisible Business Operating System Dharmesh Ba
  2. This is the canonical Jobs to Be Done book, and its core move is exactly your problem: customers do not buy products, they hire... HarperBusiness Book · 288 pages Competing Against Luck: The Story of Innovation and Customer Choice Clayton M. Christensen, Taddy Hall, Karen Dillon, David S. Duncan
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