Podcast

SaaSBoomi Podcast (A Founder's Deep-Dive)

Suresh Sambandam · SaaSBoomi Free Beginner India

SaaSBoomi is the community of Indian SaaS founders, and its Deep-Dive episodes are founders talking plainly about how they landed early customers, chose an ICP, and handled different customer sizes. You get the local texture, the emerging-markets go-to-market reality, that a generic Valley sales podcast will not give you. Start with an episode close to your segment (the emerging-markets GTM or the ICP conversations) rather than trying to listen straight through.

• Real Indian founder stories on landing a first customer and narrowing to the right buyer, not theory imported from elsewhere.
• Episodes like the emerging-markets GTM one and the ICP conversations speak directly to selling into SMB segments here.
• Hosted by operators (Suresh Sambandam of Kissflow and others), so the advice comes from people who have actually done the early selling.