Article

Sales Advice for Technical Founders

Y Combinator Free Beginner

Written for founders who would rather be building product than selling, this is a grounded guide to identifying and prioritizing the leads worth your time, whether they come from outbound or somewhere warmer. It is a good complement to the more channel strategy focused resources here, since it focuses on what to actually do once you are in front of a lead.

• Prioritizing leads by fit matters more than the volume of outreach sent.
• A successful early sales conversation looks different from a scaled outbound sequence, more discovery, less pitch.
• Technical founders often underrate how much of early sales is just showing up prepared and listening.