Article · 8 min read

Setting KPIs and Goals

Y Combinator Startup Library Free Beginner

This is the piece that pushes you to write down your success number before you launch, exactly the discipline our answer asks for. It's a quick read on how to pick one goal that's specific enough to actually fail at.

  • Set the target number before the event, not after, so you can't move the goalposts
  • A good KPI is specific and time-bound, not a vague aspiration
  • Review the goal against the actual result honestly, even when it stings
Open on ycombinator.com ↗

The question it answers

  1. How do I actually measure whether a launch worked, beyond the vanity upvotes and traffic spike?

Read with it

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