Article

Seven Shipping Principles

Basecamp Free Intermediate

37signals' own internal rules for when something is done enough to ship, written by a team that has shipped products for over two decades. The principle 'we ship to our appetite' (a fixed time budget forces the decision) is a concrete rule you can borrow for your own page.

  • Ship when the work meets a set bar, not when you personally feel satisfied with it
  • A fixed time budget (an appetite) forces prioritization better than an open-ended deadline
  • Own and fix issues after shipping instead of trying to prevent every issue before shipping
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The question it answers

  1. I keep tweaking the landing page instead of launching. How do I tell polishing from procrastinating?

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