Podcast

Should Founders Be Doing Sales? Will Prospects Take Their Startups Serious?

The Startup Chat with Steli & Hiten Free Beginner

This episode goes directly at the insecurity behind the question: founders worry that selling themselves makes their company look small or amateurish, and Steli and Hiten explain why the opposite is true. It's a quick, blunt listen aimed exactly at someone stalling on their first sales calls out of embarrassment, not incapacity. Play this on a walk before you make your next call.

• Prospects are usually flattered to talk directly to a founder, not put off by it
• Delegating sales too early is often about founder insecurity, not strategy
• The founder is, in practice, the best salesperson the company will ever have