Podcast · 19 min listen

Should You Name Your Business After Yourself? w/ Jodie Cook (Ep 423)

Chris Do · The Futur Free Beginner

A short, honest conversation between two founders who lived this choice, with Jodie Cook admitting she named her agency after her initials almost by accident. It reframes the question around what actually makes a company saleable and independent, so you are deciding for the long game rather than for ego.

  • Buyers want client relationships, repeatable systems, and talent, not a company that depends on one name.
  • Founders often pick their own name or initials with far less thought than the decision deserves.
  • The real job is building something that can stand and grow without you, whatever is on the door.
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The question it answers

  1. Is it a bad idea to name my startup after myself or use my own name?

Read with it

  1. This is the cleanest, research-backed answer to the exact question, and it refuses to give you a blanket yes or no. Yohn walks... Harvard Business Review Article · 6 min read Should You Name Your Company After Yourself? Denise Lee Yohn
  2. Where the HBR piece frames the trade-off, this essay digs into the specific ways a personal name helps early and holds you back... Fabrik Brands Essay · 12 min read Should You Name a Business After Yourself? Steve Harvey
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