Essay · 10 min read

Standing Invitation

Patrick McKenzie (patio11) · Kalzumeus Software Free Intermediate

Written from the receiving end by someone who gets a lot of cold email, this lays out exactly what makes an ask easy to say yes to versus what reads as an open-ended, vague favor. It reframes the vague-ask mistake as a favor to the reader, not just etiquette.

  • A specific question is far easier to answer than an open request for mentorship or advice
  • Keep a first email to about a paragraph and make one request, not several
  • Don't apologize for emailing or minimize yourself; state your point with restrained confidence

The question it answers

  1. What are the most common cold email mistakes that make people delete on sight?

Read with it

  1. A short, practical field guide to customer discovery: who to talk to, how to find them, and how many. Pairs perfectly with The... talkingtohumans.com Book · ~80 pages (free PDF available) Talking to Humans Giff Constable
  2. A tactical follow-on covering the channels and motions top B2B startups scale after the first ten. Grounds distribution... Lenny's Newsletter Article · ~15 min read How to win your first 10 B2B customers Lenny Rachitsky
  3. If you cannot yet hear which of your sentences read as translated, this free tool shows you. Paste your draft and it highlights... Hemingway App Tool · Free web version, paid desktop app Hemingway Editor Hemingway App
  4. This is the rare cold email piece written by someone who has actually sent thousands of them (Steli Efti built Close, a sales... Close Article 15 Best Cold Email Templates That Actually Get Replies (Proven Examples) Steli Efti
  5. This is the canonical structure for the investor cold email, written by a YC partner who reads them from the other side. It is... Y Combinator Startup Library Essay · 5 min read How to Cold Email Investors Aaron Harris
  6. Written by a pre-seed investor who reads these emails for a living, so it is the six-part anatomy of a cold email that actually... Sterling Road (Medium) Article · 10 min read How to Cold Email an Investor Ash Rust
eChai Partner Brands The partnership →