Article · 10 min read

Stanford Guidelines for Web Credibility

B.J. Fogg (Stanford Persuasive Tech Lab) · Stanford Web Credibility Project Free Intermediate

The foundational study behind almost every trust, in, design article, drawn from over 4,500 people. Its blunt finding is that people judge credibility heavily on visual design, layout, typography, and color, which is precisely why a sloppy no, code app loses trust before the content is even read. Read the source, not the summaries of it.

  • Nearly half of users judge credibility on visual design first
  • Show the real people and organization behind the product
  • Small errors like typos disproportionately damage trust
Open on credibility.stanford.edu ↗

The question it answers

  1. How do I make a no-code app feel polished and trustworthy instead of looking like an obvious template?

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