Podcast · ~30 to 45 min episodes

Startup Selling: Talking Sales with Scott Sambucci

Scott Sambucci · Apple Podcasts Free Intermediate

This is a long-running show built specifically for founders doing their own selling into big accounts, before they have a sales team. Scott Sambucci works through the unglamorous reality of enterprise deals (long cycles, many stakeholders, founder-led outreach) so you hear how small teams actually break into large organizations rather than generic sales-guru advice. It is a good ongoing listen while you are figuring your outreach out.

• Founder-led selling is a stage, not a failure. The early cold outreach is meant to be done by you, and the show treats it that way.
• Enterprise deals move slowly through several people. Expect a process, not a single reply, and plan your follow-ups around that.
• Episodes walk through going from your first customers toward a repeatable motion, so you can see what to keep doing once cold email starts working.