Article · 8 min read

Startups Must Move Away From Vanity Metrics

Sanjeev Bikhchandani · Forbes India Free Beginner India

The Naukri.com founder, using Zomato as the case study, makes the same case as our answer from an Indian boardroom: valuation headlines and signup counts are not health, profitability and retention are. Worth reading for how bluntly an experienced Indian founder says it.

  • Headline valuations and signup numbers are not the same as a healthy business
  • Profitability, cash flow, and customer retention are the metrics that actually predict survival
  • Discipline in a downturn beats scaling for a quick exit
Open on forbesindia.com ↗

The question it answers

  1. How do I actually measure whether a launch worked, beyond the vanity upvotes and traffic spike?

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