Essay · ~5 min

Startups, Write Changelogs

Karri Saarinen · Linear Free Beginner

Linear's cofounder makes the case for a running, dated log of what shipped, which turns constant announcing into infrastructure instead of a series of awkward one-off moments. A changelog gives every feature, fix, and milestone a natural home, so you're never asking yourself if this particular update deserves its own big moment.

  • A public changelog normalizes frequent updates as routine, not as attention-seeking
  • Plain, dated entries about what shipped build trust in your execution over time
  • A changelog is where small updates go so your bigger announcements can stay bigger

The question it answers

  1. My first launch went okay but the second felt embarrassing, like 'why are they back again already?' Is relaunch fatigue real?

Read with it

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  3. Julian Shapiro's growth handbook frames brand and messaging as downstream of who you're for and what you replace, practical... julian.com Article · 20 min read Positioning (Startup Handbook: brand and marketing foundations) Julian Shapiro
  4. The definitive talk that reframes launching from a one-shot event into a repeatable tactic, exactly this category's thesis. YC... YC Startup Library Video · ~25 min How to Launch (Again and Again) Kat Manalac (Y Combinator)
  5. The official, primary-source guide straight from Product Hunt, it dispels myths and sets realistic expectations, unlike the sea... Product Hunt Article · guide / multi-page Product Hunt Launch Guide Product Hunt
  6. Long-form, candid interviews with Indian founders and investors on how they actually grew, distributed and built brand, one of... The Neon Show / Neon Fund Podcast · 200+ episodes The Neon Show (100x Entrepreneur Podcast) Siddhartha Ahluwalia
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