Article · 20 min read

Step-By-Step Landing Page Copywriting

Nathan Barry Free Intermediate

Nathan Barry walks through the real, unpolished early drafts of the ConvertKit landing page and how a copywriter's feedback stripped the marketing voice out of them line by line. Watching someone catch themselves sounding like a press release and fix it in real time is more useful than any rule of thumb, and every section maps directly onto a launch post problem you will hit.

• Your first draft will probably sound like marketing, expect to cut it.
• Concrete outcomes beat adjectives like powerful or seamless every time.
• Get one honest reader to mark every sentence that sounds fake.