Podcast · 1h 25m

Superhuman's secret to success: Ignoring most customer feedback, manually onboarding every new user, obsessing over every detail, and positioning around a single attribute: speed

Lenny Rachitsky · Lenny's Podcast Free Intermediate

The longer conversation version of Vohra's waitlist thinking, where he walks through why manual onboarding capacity, not FOMO, set the pace of Superhuman's growth for years. You get the reasoning in more depth than any single clip, including how he decided when the constraint had loosened enough to let more people in. Worth the full listen if you are weighing a waitlist for your own onboarding-heavy product.

  • Vohra ties every growth decision back to whether the team can still deliver the core experience at that volume.
  • He describes explicitly rejecting scarcity marketing as a reason to keep the waitlist going.
  • The waitlist shrank and eventually disappeared once onboarding capacity caught up with demand.

The question it answers

  1. Should I gate my launch behind a waitlist, or does a waitlist just kill the momentum I worked to build?

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