Article · 15 min read

The 4 Growth Frameworks You Need to Build a $100M Product

Reforge Freemium Intermediate

This lays out the bullseye idea explicitly: most durable products start at the center of a tight, specific market and expand outward in rings, rather than launching at the size they eventually reach. It gives you language for explaining to a board or co-founder why starting narrow is a growth strategy, not a limitation.

• Big products almost always start at the center of a narrow market and expand outward like rings on a target
• Trying to serve the outer rings before you have won the center usually stalls growth rather than accelerating it
• Each expansion to a new ring typically requires real product changes, not just more marketing spend