Article

The 5 Phases of Figma's Community-Led Growth

First Round Review · review.firstround.com Free Beginner

Figma's first business hire, Claire Butler, on how the company built its designer community through stealth, beta and launch before it added paid tiers and a sales team.

  • Build with a small group of power users first.
  • Community came years before the sales team at Figma.
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The question it answers

  1. How do I start a community from zero?

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