Article · 8 min read

The Art of Cold Emailing: Every Startup's Gateway to Marketing

YourStory Free Beginner India

A practical piece written for the Indian startup context, with the FreeCharge origin story as its centerpiece: an early cold email to businesses that had nothing to show yet, sent by a founder who did their homework on the recipient. Useful if you want grounding in how this plays out for founders building in the same market you are.

  • An introduction or common connection dramatically improves your open rate, seek one out first
  • Keep the first email brief: who you are, what you are building, and why you are writing to this specific person
  • Naming a comparable company the recipient already trusts can substitute for a case study you don't have yet
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The question it answers

  1. How do I cold email my first ten customers when I have no logos, no traction, and no case studies?

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