Article · ~12 min read

The best way to launch your startup

Y Combinator · YC Startup Library Free Beginner

A practical companion piece on how to actually execute launches and build an audience to launch to. Pairs perfectly with the 'launch again and again' mindset.

• Build an audience and email list before launch day so it isn't crickets.
• Ship early rather than waiting for a perfect product.
• Pick channels that match where your customers actually are.
• Have a clear story and assets ready before you launch.