Thread · 10 min read

The Cold Email I'd Send to Get My First 10 Customers

Indie Hackers Free Beginner

This is an actual draft cold email, picked apart line by line by other founders in the comments, which makes it more useful than a generic template: you see the reasoning behind each sentence and where other builders think it is too salesy or too vague. Read it to calibrate tone before you write your own twenty emails, then throw the specific wording away and make it yours.

• A working cold email is short enough to read on a phone in ten seconds
• Specificity about the recipient's situation beats a clever subject line
• The community feedback in the comments is as useful as the original email