Podcast · ~45 min

The Contentful Memo: Point Nine's Christoph Janz on the Cold Email That Led to a Unicorn Investment

Harry Stebbings · The Twenty Minute VC (20VC) Free Intermediate

An investor walks through, line by line, the actual cold email that got him to say yes to what became a unicorn investment. Rare to hear an investor narrate exactly what made one message clear its two-second test while hundreds of others didn't.

  • The email led with a sharp, specific problem statement, not a company description
  • Janz could tell within seconds why the email was relevant to his fund specifically
  • Brevity and confidence read as competence; hedging and length read as noise
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The question it answers

  1. What are the most common cold email mistakes that make people delete on sight?

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