Article

The Supply Features Trap Of Marketplaces

Gilad Horev · Reforge Blog Free Advanced

This warns you against a specific mistake that happens after you correctly anchor on supply: building every feature suppliers ask for until you are running a service tool instead of a marketplace. It matters here because a narrow, well defined supply ICP can tempt you to over serve that one side at the expense of matching them to demand. Read it once supply is defined and you are tempted to keep customizing for them.

  • Building every feature your defined supply side requests can quietly turn your marketplace into a service tool
  • Tie supply investment back to marketplace transaction volume, not supplier satisfaction alone
  • A precise ICP does not mean building everything that ICP asks for
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The question it answers

  1. How do I define an ideal customer for a two-sided marketplace where I have to pick two of them?

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