Article

Twitter Lite increases engagement and reduces data usage

web.dev (Google) Free Intermediate

Twitter Lite is roughly 600KB over the wire versus a 23.5MB native install, and it grew engagement in emerging markets on flaky networks. For users on cheap phones with little storage, this is the clearest example of why smaller and web based often wins. It also shows a data saver approach worth copying.

  • The web version was a tiny fraction of the native app size
  • It loaded in under five seconds on 3G
  • Lower data use lifted engagement in emerging markets
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The question it answers

  1. Should my MVP be a mobile app or a web app? My users are mostly on phones in smaller Indian cities.

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