Article · Guide

Ultimate Guide to Email Marketing

MailerLite · mailerlite.com Free Beginner

A chaptered beginner's guide to email marketing: building a list, writing campaigns, automation and deliverability.

  • Read the list-building chapter before choosing a tool.
  • Use its deliverability section when emails land in spam.

The question it answers

  1. How do I do email marketing, step by step?

Read with it

  1. Once you are convinced you want an owned list, you need somewhere to actually put it, and Beehiiv is a straightforward place to... beehiiv.com Tool Beehiiv Beehiiv
  2. The essay tells you why to own your audience and the tool gives you somewhere to put it, but this is the piece that covers the... Newsletter Operator Article The MAGIC formula that converts social followers into email subscribers J. Matthew McGarry
  3. This is the submissions layer. Tally gives you unlimited forms and responses for free, so people can add themselves to your... Tally Tool Tally Tally
  4. This is Google's own rulebook for what gets an email into Gmail instead of spam: SPF or DKIM for every sender, SPF, DKIM, and... Google (Gmail/Workspace support) Article Email sender guidelines Google (Gmail/Workspace support)
  5. An email marketing and messaging platform priced by emails sent rather than contacts. The free plan sends up to 300 emails a... brevo.com Tool · Pricing page Brevo pricing Brevo
  6. Kit (formerly ConvertKit) is email marketing for creators and small businesses. The free plan holds up to 10,000 subscribers... kit.com Tool · Pricing page Kit pricing Kit
eChai Partner Brands The partnership →