Article · ~12 min read

Understanding Your Sales Funnel Conversion Rate

Steli Efti · Close.com Free Beginner

Your question is really about a denominator, and this piece gives realistic stage-by-stage conversion benchmarks. It helps you sanity-check whether needing 50 to 150 contacts for ten customers is normal for your motion. Use it to set expectations before you get discouraged by early silence.

  • Each funnel stage loses a predictable share.
  • Low reply and close rates are normal early on.
  • Benchmarks help you spot which stage is actually broken.
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The question it answers

  1. How many people should I actually reach out to before I expect to close my first 10 paying customers?

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