Podcast

Untold Seed Stories: The First 500 Days of Urban Company

Abhiraj Bhal, hosted by Abhinav Chaturvedi · SeedToScale Free Intermediate India

This traces Urban Company's earliest days recruiting and defining their first service professionals in one city before expanding categories or geographies, a direct Indian example of starting narrow enough that supply and demand can actually find each other. It shows the messy, manual early process of figuring out exactly which professionals to onboard first, a good listen if your marketplace involves any kind of service professional as supply.

  • Urban Company started with a narrow set of service categories in one city before expanding
  • Early supply selection was manual and specific, not automated or broad
  • Expansion followed only after the first narrow match was working reliably
Open on seedtoscale.com ↗

The question it answers

  1. How do I define an ideal customer for a two-sided marketplace where I have to pick two of them?

Read with it

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