Tool · Product page

Velocity: revenue-based financing for e-commerce brands

Velocity · velocity.in Paid Intermediate India

One of India's main revenue-based financing providers, focused on e-commerce and D2C brands, which states it has disbursed more than Rs 1,500 crore to over 5,000 brands and sellers.

  • Velocity lends to digital-first brands against their revenue rather than taking equity.
  • Apply online once you have steady monthly sales.
  • Compare the total repayment, not only the revenue share, across providers.
Open on velocity.in ↗

The question it answers

  1. What is revenue-based financing, and when is it a smarter non-dilutive option than a grant or a round?

Read with it

  1. This is the clearest side-by-side we found of the actual menu a bootstrapped founder faces: revenue-based financing, venture... Founderpath Article · 20 min read Non-Dilutive Funding for SaaS Founders: 8 Types Compared Founderpath
  2. When you need a one-time cash injection without giving up equity, this is an actual India-based platform you can approach,... Recur Club Tool · Platform, application-based Recur Club (revenue-based financing and debt for Indian founders) Recur Club
  3. The clearest breakdown of how RBF actually prices out for an Indian startup: you repay roughly 1.10 to 1.15x the principal... Efficient Capital Labs Article · 10 min read Revenue-Based Financing in India: A Founder Guide Efficient Capital Labs
  4. A clean, India-framed explainer of the mechanics with a worked example in rupees: at Rs 50 lakh monthly revenue you repay Rs 4... Recur Club Article · 10 min read Understanding Revenue-Based Financing and How It Works Recur Club
eChai Partner Brands The partnership →