Article · ~10 min read
What Is Fake Door Testing: Methods and Best Practices
Amplitude Free Beginner
A practical walkthrough of building only the button or menu item for a feature that does not exist yet, then measuring who clicks it, as the fastest way to see whether a struggle is real enough for people to reach for a solution. Good for testing one specific idea inside something you have already partly built.
- Build only the entry point (button, link, pricing tier) for a feature, not the feature itself.
- Clicks measure real intent to solve the problem, which surveys and interviews cannot fully capture.
- Always tell people what happened after they click, an honest waitlist message beats a dead end.
